“The NFL Enigma,” formally known as Beast Mode or by his Twitter handle @MoneyLynch, has had one of his many names in and out of headlines since last season. His performance on the field has given reporters and announcers plenty to talk about, as Marshawn Lynch is one of the top running backs in the league.
Off the field and in front of the cameras, answering press questions is one of Lynch’s favorite past-time gigs. This is where “Thanks for asking” and “I’m only here so I don’t get fined” may jog your memory if you aren’t fresh up on your football politics.
As I will be soon thrown out into the public relations field upon my graduation, I will probably, more so than likely, run into a client, associate, business partner or whomever, that will be difficult to work with, something Lynch has proved time and time again to us. Though, as a viewer I don’t mind it one bit.
What skills would I use to become Mr. Lynch’s favorite press personal? If you watched yesterday’s press conference, than you saw a female approach Lynch with a bag of Skittles. Buttering up your subject is never frowned upon, especially when you’re trying to close a deal. Skittles capitalized on it, with their own press conference.
I have come up with a few suggestions and ideas, that I would do if I was in the press room with Beast Mode.
- I would always bring in a bag of Skittles. It’s a good way to establish a recognizable face so he could remember you. How could you be viewed as the intruder if you’re carrying a bag of his favorite candy?
- “No Harm No Foul.” I wouldn’t prepare questions that focus on the game. “Who was your athletic super hero growing up?” “What’s your favorite color?” “Who is your role model?” He may not answer them, but eventually he might. We know he won’t answer football related questions, so it couldn’t hurt to try. Plus, I’d advise this after a few bags of Skittles.
- Understand the bigger picture. Lynch isn’t in a battle royale with the media so don’t take it personal. His fight is with the league, a bunch of old white guys who are getting rich off him while they sit in their comfy leather chairs. A little bit of George Orwell 1984 going on there.
- Think outside the box. Lynch isn’t impressed with crowds of people shoving microphones, lights, cameras and questions in his face. Maybe a one-on-one setting could be arranged. It would fulfill Big Brothers media clause, Lynch wouldn’t get fined, and said reporter could arrange a setting that put Lynch playing offense (which every body knows he’s good at) instead of defense.
- You should be upfront and honest. Lynch hasn’t had a squeaky clean image in life, but the media sure didn’t help it at all either. Understand why he distrusts the media and go from there.
Players and coaches have nothing but nice things to say about the guy. So what does that tell us? People who tend to distrust outsiders isn’t new and I can sympathize. When you decide to trust someone and assume it’s mutual, it can be a hard pill to swallow when it isn’t returned.
People in “showbiz” seem to forget that social aspect to what they do. Instead they focus on their timeline and what the job is and what needs to be done.
I think Lynch would like me, plus I wouldn’t be in it for a paycheck. I would just want to listen to what he has to say. No trick questions to trip him up and say something the media would like to repeat over and over for the rest of the week. I also won’t fine him for not obeying my rules ….
If you got the chance to ask Marshawn Lynch a question, what would it be?