Media Tour

This past Friday I was able to attend the annual Alliance for Women in Media Dallas/Fort Worth media tour. There were four tour options you could chose from and personally, I think I picked the best one offered.

Our first stop was iHeartMedia. We got a tour of the facilities, got presentations about the promotional, sales and integrated media departments and got to see The Jaggar Morning Show being tapped.

Jaggar Mornings  Photo Cred: Shannon Randol

Jaggar Mornings
Photo Cred: Shannon Randol

The next stop was Asher Media, a small advertising agency that sells commercial space to radio, television and Internet companies for its clients. It’s run by a small group of women who love to crunch numbers.

Fun Fact: Asher Media conducts a survey on which Fall TV shows will make the cut. They get paid to binge watch Netflix so they can go back to their clients and provide them with what TV show their ad should follow. YOU GET PAID TO BINGE WATCH NETFLIX!

Next, we got a tour of the Galleria Mall in Dallas, the one with an ice skating rink located in the center. I had never been inside of it before and could only think how much of a madhouse this place must be during the holidays. HOLY NO PARKING!

After some lunch we were able to go see the practice facilities of the Dallas Stars, the professional hockey team in Dallas. We met with Communications Director Tom Holly and he gave us some insight on what it means to work for a sport organization.

Dallas Stars Locker Room Photo Cred: Shannon Randol

Dallas Stars Locker Room
Photo Cred: Shannon Randol

Long story short, you have to have a passion to keep with the long hours for very little pay. You need to be willing to take a position anywhere in the organization (he started in merchandizing) so you can work your way up the ladder.

The last stop on the tour was Fox Sports where we got to meet Dana from The Network. I have to admit it was pretty neat to see the sets in real life. You watch it on television and when you can see it in person, you feel like you’re inside TV, pretty cool.

Fox Sports Sets Photo Cred: Shannon Randol

Fox Sports Sets
Photo Cred: Shannon Randol

Fox Sports Photo Cred: Shannon Randol

Fox Sports
Photo Cred: Shannon Randol

The story was the same there but with a twist, especially if you were a female trying to make it as a sports analyst. “You have to be better than the guy sitting next to you,” our host explained. “It’s not fair but that’s the way it is.”

Over all it was awesome to rub elbows with that many professionals in the business. I was able to hand out resumes and speak to individuals one on one. It was a great experience.

I was definitely partial to iHeartMedia, it would be awesome to be able to say I work for them and iHeart it. I strongly encourage expecting seniors and students alike to start knocking elbows early.

The two lessons I came away with was to never say no and be open to all opportunities.

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