Are you agonizing over how to crush your first Social Media Marketing World (SMMW) conference without looking like a total newb?
Save the crippling nightmares for another day. You can thwart FOMO and prevail to the top of marketing mountain with these 7 mind blowing hacks to conquer next year’s SMMW.
1. HANG OUT BY THE SPEAKER LOUNGE – IT’LL BE LABELED
Did Andy Crestodina blow your mind with his Google Analytics session and you must speak with the Google-meister one last time?
Casually hang around the speaker’s lounge to catch one of your favorites before entering the secret layer.
It’s doesn’t hurt to introduce yourself so there’s a name with a face, you never know. One day you might want him/her to remember who actively engaged with them post-lecture.
2. DON’T OVER CAFFEINATE TOO SOON – WATER WON’T POISON YOU
There’s a reason this is number two on the list and strategically placed underneath, “hang out by the speaker’s lounge.” Over caffeinate too soon and you might accidentally pounce instead of casually saunter.
Over 8,000 cups of coffee were consumed during Social Media Marketing World 2017 and honestly it’s a miracle nobody was featured in a RedBull commercial for getting their wings, which isn’t required to get you through the three day conference.
Coffee is a gold-colored liquid made from the heavens, but water is nice too. Give your stomach a break and cleanse it with some high quality H20.
3. PAY ATTENTION DURING LECTURES – YES WE’RE ALL SOCIAL MEDIA/MARKETING PEEPS & ON OUR PHONE CONSTANTLY, BUT IT MAKES A DIFFERENCE
Take it from first hand experience, it’s the oldest trick in the book. Yes, you’re in a room filled with 30-60 people, but they are up on a platform looking down on you and can see who is the weakest link.
Sit closer to the middle of the room on an end seat or at dead center. Smile when the session speaker cracks a joke and shake your head at appropriate times to agree or disagree.
These speakers are the cherry on top of our social media and marketing sundae. They will remember the ones who were paying attention or just playing on their phone, we all know the difference.
4. INVEST IN QUIET TIME – YOU’LL NEED IT
Be prepared to be mentally over stimulated. Social Media Marketing World is a treasure cove for new information, tips and techniques. There is so much information being flung in every direction, it’ll get overwhelming but don’t panic.
Take the necessary time to chill out in between sessions and not talk. There will be plenty of time to network. Explore the San Diego Conference center and you’ll find the perfect rest stop to recharge your batteries.
Check out my favorite chill spots I found during #smmw17
5. PURCHASE/PACK PROPER LUGGAGE
It might seem possible a laptop, notebook, business cards, writing utensils and the snacks you snuck off the table in between sessions will all fit in your regular bag each day, but you’re telling yourself a lie.
After seeing (and being) many conference attendees slumped over to one side trying to lug everything professional they own on one shoulder, you’ll realize what should have been.
Those hipster canvas backpacks were made with a purpose and you can get your arm workout another day.
6. WEAR COMFORTABLE SHOES – THEY WEREN’T LYING IN THE EMAILS
You will walk 8 miles a day at least and who in the world wants to trek around all day in a pair of shoes with 6-inch heels or a pair of loafers that pinch your pinky toe?
Business on the top, casual footwear with plenty of support on the bottom. Comic Con is held at this venue, it’s HUGE. Walking barefoot is frowned upon by the end of the day.
7. NETWORK, NETWORK, NETWORK – NOBODY IS GOING TO BITE YOU, SWEAR
It’s impressive how many speakers and sponsors were accessible after lectures and throughout the conference. Take advantage of being able to speak with the people at the top of their fields.
Same goes with conference guests. Don’t be afraid to sit down at a table, introduce yourself and initiate a conversation. We’re here to meet others and learn, don’t be shy. There’s plenty of time to go mute after it’s all said and done.
These 7 mind blowing hacks to conquer Social Media Marketing World equal a successful conference. So don’t be foolish, get cracking and purchase your ticket today.