My First Agency Tour

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Photo Cred: Awo Eni

Today PRSSA and myself got the unique chance to tour the Weber Shandwick office in downtown Dallas, inside the Comerica Bank Tower. The PR firm represents over 3,000 companies and have multiple offices in 80 countries, including the United States, London and Middle East. In regards to the work they do, they are a little more corporate and little more traditional.

After climbing to the 16th floor, we entered a lobby that had double glass doors on opposite sides, upon entering the bunch of us were shuffled into a magnificent conference room with a gorgeous view of downtown Dallas.

We got a run down of the afternoons schedule from Senior Vice President Tracy Donalson and then dove into specifics about the firm and its daily routines from Neil Nowlin, executive vice president and general manager of Weber and Shandwick. Lesson one, it’s never routine in their offices.

While listening to Mr. Nowlin talk, these are a few of the things we all took away from his speech:

  1. Take the initiative in all aspects of the job.
  2. Alway bring a positive attitude into work, a bad attitude is just as contagious as a good one.
  3. Be willing to do anything, don’t be that guy who walks in to an interview with stipulations and a chip on your shoulder. If they want you in a hotdog suit, waving at potential consumers, JUST DO IT.
  4. If you haven’t had a lot of experience thus far, think about what you can do. For example, can you take on a leader ship role in a club at school? Have you volunteered in your community or tried to work for a nonprofit? Is there a political campaign you can volunteer with?
  5. Practice your writing skills! The PR world needs strong writers, have you mastered the art of writing persuasively?
  6. NO RÉSUMÉ ERRORS!!!
  7. When submitting résumés make yours stand out, one guy sent his on top of a cake!

Then, we got to hear from staff who worked in the technology department, graphic design and videography department and most importantly, from the people who manage the interns they have quarterly each year, about six to seven in each batch. So if you are looking for something in the agency life, check out the opportunities here.

I also hear Senior Art Director Matthew Weir is always looking for a graphic design intern, and he hears The University of North Texas has one of the best programs around, so tell your friends.

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Gazing at the social media hub Photo Cred: Shannon Randol
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The Weber Shandwick break room. What a view! Photo Cred: Shannon Randol
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Another great view from their office windows. Photo Cred: Shannon Randol

My Morning Wearing Red

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Photo Cred: Google

This morning a few PRSSA members and me visited the offices of The American Red Cross North Texas Region in Dallas. Our host Regional Marketing Manager, Amy Yen and Communications Associate, Lisa Morgan, showed us around the impressive and irreplaceable organization. We were also rewarded with a shortened version of the regional communications programs.

Its mission is to, “Empower online social communities to execute our mission.” A lot of its disaster response is done through social media, and on any given day the organization is mentioned around 4,000 times each day, according to Yen.

During Super Storm Sandy, there were an estimated 2.5 million conversations occurring on social media between users, The Red Cross tagged 4,500 tweets to follow up on. Workers and volunteers tracked tweets by keywords, such as: lightening, tornado, ice, and storm. How were they able to do this?

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Photo Cred: Shannon Randol

The DigiDot is a humungous operating system sponsored by Dell and ran on Radian6. “A Hootsuite on steroids,” explained Yen.

The monstrous network is located on the second floor. Upon entering the room, you immediately notice the large projectors hung front and center. To the left there are four plasma screens, each monitor various media aspects around the country. There are only two DigiDots currently operating, one being in Dallas, the other in Washington D.C.

There are two reasons why The American Red Cross North Texas Region acquired the DigiDot, the first being DFW had a huge presence on social media, the second being North Texas is the most disaster prone area in the country, you name it we got it, now even earthquakes!

Though all the technology and high tech equipment is impressive, it’s the people behind the computer screens who are the real life changers. A majority of the workers at The Red Cross are volunteers, 97 percent, actually.

Volunteers are the bread and butter of this organization and The Red Cross is ever so thankful for those people. There are 75 volunteer positions offered and they are always searching to hire a few rad interns throughout the year. If you are interested in becoming a part of this nonprofit organization, check out their website here. You’ll be grateful you did. I could only hope I score its summer internship.

As we toured the rest of the building, we were able to see their emergency storage areas. The first being a medium sized room with black containers, each labeled with its materials. Items like snacks, flip-flops, t-shirts, stuffed animals for children, and their new pet comfort bags – thanks to their new partnership with Don’t Forget to Feed Me.

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Photo Cred: Awo

Up to six or seven times a day, police and firehouses call The Red Cross to notify them about families or people, who are in need of aid, circumstances ranging from house fires or flooding.

The next storage area was in a large warehouse. Where supplies were stored on pallets and carried in bulk sizes.

To conclude my experience, I leave you with a fun fact: President Obama sent his first official tweet from The Red Cross Twitter handle page, as he too was once a volunteer with The Red Cross. What a catch phrase, right?

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