Today PRSSA and myself got the unique chance to tour the Weber Shandwick office in downtown Dallas, inside the Comerica Bank Tower. The PR firm represents over 3,000 companies and have multiple offices in 80 countries, including the United States, London and Middle East. In regards to the work they do, they are a little more corporate and little more traditional.
After climbing to the 16th floor, we entered a lobby that had double glass doors on opposite sides, upon entering the bunch of us were shuffled into a magnificent conference room with a gorgeous view of downtown Dallas.
We got a run down of the afternoons schedule from Senior Vice President Tracy Donalson and then dove into specifics about the firm and its daily routines from Neil Nowlin, executive vice president and general manager of Weber and Shandwick. Lesson one, it’s never routine in their offices.
While listening to Mr. Nowlin talk, these are a few of the things we all took away from his speech:
- Take the initiative in all aspects of the job.
- Alway bring a positive attitude into work, a bad attitude is just as contagious as a good one.
- Be willing to do anything, don’t be that guy who walks in to an interview with stipulations and a chip on your shoulder. If they want you in a hotdog suit, waving at potential consumers, JUST DO IT.
- If you haven’t had a lot of experience thus far, think about what you can do. For example, can you take on a leader ship role in a club at school? Have you volunteered in your community or tried to work for a nonprofit? Is there a political campaign you can volunteer with?
- Practice your writing skills! The PR world needs strong writers, have you mastered the art of writing persuasively?
- NO RÉSUMÉ ERRORS!!!
- When submitting résumés make yours stand out, one guy sent his on top of a cake!
Then, we got to hear from staff who worked in the technology department, graphic design and videography department and most importantly, from the people who manage the interns they have quarterly each year, about six to seven in each batch. So if you are looking for something in the agency life, check out the opportunities here.
I also hear Senior Art Director Matthew Weir is always looking for a graphic design intern, and he hears The University of North Texas has one of the best programs around, so tell your friends.