Aww-Jammit

Per a sporadic conversation last night with my husband about a documentary we watched on Netflix. The conversation was about controversial topics and what our own personal opinions were. I brought up the Kellogg’s PB&J Aww Jammit commercial that was aired before Superbowl Sunday in February.

My husband didn’t believe me when I told him it had caused such a hubbub online. I brought up Kellogg’s Facebook page and found the commercial post that can be found here. I began to read the comments out loud and I must say, if you ever want a good laugh, head on over and make sure to read them OUT LOUD.

The number one complaint I found from consumers through comments was the notion the nurse had eaten a baby. Second, that it promoted cannibalism and thirdly, it was wrong to craft such an advertisement that is geared toward children.

I find it hard to connect an animated poptart that is drawn on paper and jump to Kellogg’s murdered a baby. That is a huge leap and frankly a bit dramatic. You can’t murder something that isn’t real nor living.

Second, cannibalism is defined by merrian-webster as a ritualistic eating of human flesh by another human, or the eating of flesh of an animal by the same animal. So by definition the human nurse who is assumed to have eaten the baby poptart cannot be used as an example of cannibalism, humans are supposed to eat poptarts.

Thirdly, yes the poptart is a baby and the commercial is geared toward children, so why is it acceptable to promote such behavior to a child? Easy, kids thoughts are very singular and wouldn’t see the problem unless an adult prompts them to think otherwise. Children know that poptarts are supposed to be eaten for breakfast as a tasty treat.

The first thing my husband said after I read through some of the nasty baby murdering comments, was that this is what Kellogg’s wanted. The company wants people to talk about their brand and as said before in a previous post what is really deemed bad PR?

Is there a line brands shouldn’t cross? Well, personally I hardly think an animated poptart being eaten (the way it should be) should cause so much of a stir. Then again, people were up in arms about the bi-racial couple in the Cheerio’s commercial and their daughter. So who knows what people are thinking.

In conclusion I don’t think you can make a line between good and bad PR, because everybody is different and have different triggers. So though this commercial doesn’t upset some, but it obviously upsets others.

I guess the only thing you can do is not intentionally cross any true controversial or disturbing line.

I’ve got the ‘Ities & the Itch

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The art of writing is a sacred being, its appeal is charming and the idea easy, the latter is never true. Writing isn’t easy and it never will be. If you write long enough you acquire a passion for words and new ways to express them, but it’s never an easy journey, though nothing worth while hardly ever is.

Any soul who enjoys the magic of writing remembers when they first got the itch to put pen to paper and create something creative. Any “great” remembers the craving to prefect a skill became apparent. A jolt of weightless energy that hits you hard, causing the lightbulb to brighten above your head. That’s what I want to do!

Personally, I was little, maybe six or seven, too little to actually be thinking about future plans, but I knew I enjoyed reading what I wrote and creating short stories were my fav.

I acquired an eccentric style of writing while in grammar school, and my mom thought it was adorable. I had a funny tendency to only write on the left-hand edges of my paper, the rest of the paper seemed tainted. I remember thinking, look how many pages I can write! Well, when you only use half the page …

My signature trademark was soon corrected by the first or second grade, whenever the teachers start to send you home with real homework. I’m sure it’s Pre-K now, the books are heavier and the snow they have to walk to school in is deeper.

Anyways, my itch started with writing fan fiction, I didn’t know that’s what it was called, but regardless, anybody remember the T.V. series Arthur? Yes, yes I did. I wrote my own stories for Arthur and his family and friends to wander through. I wrote some stories that were funny, others were sad. Mostly, I liked to write ones that had a good moral buried in it. Typical Shannon, I was seven going on 30. 

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My mom used to keep them in her dresser, the bottom right hand drawer. By the time I was in my teens the drawer resembled how stuffed and worn it was, papers were being pushed from the sides, the handle was hanging on by one screw and the drawer had long been knocked off its frame. It was the perfect setting for where my mom crammed us kids’ works of art.

The prized possessions were all slightly brown and had obviously seen better days. Every once in a while I wonder if my mom still has them shoved in that drawer, but the memory vanishes by the time one of us calls each other.

It took years of denying any worth to my writing before I told myself to shut the -efff up. I started my higher education with the thought I’d never leave education, I’d just become a teacher. I did my classroom visits and almost ran out the door, though working with kids was rewarding.

I think that when something sinks its teeth into you, it’s hard to deny the sting it leaves. Writing got its dirty paws around me long ago, and the sooner I realized it, the quicker I believed I did have a purpose. College really does seem to suck the life out of you sometimes. 

When did your passions sink their teeth into you? Was it a furry, ( what was Arthur? An Aardvark?) cartoon friend that sparked your enthusiasm!?

-Ramble Out